CEO of Consultant Success, Michael Zipursky, walks us through the two major components of marketing he stands by; ideal client clarity and the magnetic message with an added three parts on developing a magnetic message for your ideal client.  Michael was born in Toronto and raised in Israel for 5 years of his infancy. When he moved back to Canada, Michael did not know a word of English. Feeling ostracized, he took this energy a funneled it into sports and himself. Once entering his first year at university, Michael and his cousin Sam started their own consulting business focusing on web design. Two more businesses later, they got back together to start Consultant Success which he is now the CEO of.  Tune in to hear Michael’s story…  [01:09] Introduction to Michael Zipursky  [02:36] Background  [06:21] Two components for marketing  [07:26] Ideal client clarity  [12:09] The magnetic message  [13:29] Three-part formula on developing a magnetic message   [19:12] Consulting early stage startups  [23:27] Consulting Success free resources  [23:47] Favorite growth tool   [25:35] Favorite book   [26:48] Connect with Michael    Resources:   Connect with Michael:   Website: Consultant Success  The Consulting Blueprint  Michael’s Favorite Business Tool:    Krisp Michael’s Favorite Book:    The Infinite Game by Simon Sinek   ———————————————————————————————————————————  Are you getting a steady flow of highly targeted leads from LinkedIn??  If not, I can help…  Get the ultimate guide to generating inbound leads on LinkedIn!   Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide  If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.   Can’t get enough? Connect with me!  AskDennisBrown.com  LinkedIn  Twitter  Instagram [Free Giveaways]