Today Jake and Gino speak with Traci Fenton, Traci is the Founder and CEO of WorldBlu, an award-winning author, speaker and transformational coach who has helped hundreds of top companies create great leaders and cultures. Jake and Gino talk with Traci about what World Blu is and how she seeks to impart freedom and democracy to the world trough businesses using World Blu. Traci takes us through the inception of World Blu, starting as an idea she and her friends created in college, through to the life experiences and mindset shifts that occurred leading to the creation of the actual business. She discusses the integral moments that occurred in her life that lead to the 5 power questions, A corner stone of her World Blu framework along with the 10 principals and 3 pillars. Traci discusses how the clients she has helped cultivate a corporate culture of freedom and democracy have outperformed revenue growth 700% over a three year period compared to the S&P 500. Jake, Gino and Traci discuss utilizing her strategies in the workplace and Traci shares some case studies of how and why it works while Jake shares how they have implemented some of the 10 principals she talks about in her book, Freedom At Work. This Episode of Jake and Gino is simply packed with value, get out your pens and paper because you'll definitely want to remember this one. World Blu: https://worldblu.com Traci's Book Freedom At Work: https://amzn.to/3HLYix1 Chapters: 00:00 - Intro 01:09 - Guest Intro 06:15 - Democracy / Demos Kratia 08:57 - Fear Vs. Freedom at Work 12:01 - Fear, Choice, and the 5 Questions 17:43 - Spiritual Kick in the Butt 20:50 - Democratic Principals Help Save Businesses 27:51 - Clarifying Where the Fear is in a Company 30:54 - Jake and Gino Utilize Traci's Framework 33:01 - ESOP and Democratic Principals of Decentralization 36:42 - Tips and Best Practices for Scaling a Business 37:44 - Traci's Habits 39:05 - Freedom At Work - By Traci Fenton 39:36 - Wrap Up We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) ?https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/