Join Eric and Marina in this episode of "The Excellence Project" as they engage in a dynamic conversation with Tom and Lisa Bilyeu. Tom and Lisa, co-founders of the billion-dollar Quest business and hosts of Impact Theory and Women of Impact share insights on risk-taking in the business world. They explore navigating global, political, and cultural risks, touching on the intriguing concept of protection money. The discussion expands to encompass decision-making, emotional comprehension, the scientific method, and the pivotal role of defining decisions in shaping one's life. They conclude by delving into the significance of trust and respect in relationships. Tune in for a thought-provoking dialogue on business, decision-making, and personal growth.   About: Tom Bilyeu co-founded the billion-dollar brand Quest Nutrition and hosts Impact Theory. He aims to broaden the concept of wellness, focusing on both body and mind. Through Impact Theory, Tom empowers individuals to enhance themselves and the world. His content and speaking engagements motivate global audiences to unleash their potential. He's been recognized as a top influencer by Success Magazine and named Entrepreneur of the Year by Secret Entourage. Lisa Bilyeu is cofounder of the billion-dollar company Quest Nutrition and co-founder and President of Impact Theory. She is the host of Women of Impact, a show featuring women who have overcome incredible hardship to achieve massive success. Her mission is to empower all women to become the heroes of their own lives. HIGHLIGHTS: Emphasizing the role of risk-taking in business growth Navigating global, political, and cultural risks as entrepreneurs Exploring the concept of protection money for business security Understanding emotions and effective decision-making Applying the scientific method to entrepreneurial success Making life-defining decisions and their impact Lisa's recognition for her contribution to women-owned businesses Discussing trust and respect significance in relationships   SOCIAL MEDIA: Website URL: https://impacttheory.com/ Tom Bilyeu’s IG ? https://www.instagram.com/tombilyeu/ Tom Bilyeu’s Facebook ? https://www.facebook.com/tombilyeu Tom Bilyeu’s YouTube ? https://www.youtube.com/@TomBilyeu/ Tom Bilyeu’s Twitter ? https://twitter.com/TomBilyeu Tom Bilyeu’s LinkedIn ? https://www.linkedin.com/in/tombilyeu/ Lisa Bilyeu’s IG ? https://www.instagram.com/lisabilyeu/ LisaBilyeu’s Facebook ? https://www.facebook.com/lisabilyeu/ Lisa Bilyeu’s YouTube ? https://www.youtube.com/@LisaBilyeu Lisa Bilyeu’s Twitter ? https://twitter.com/lisabilyeu Lisa Bilyeu’s LinkedIn ? https://www.linkedin.com/in/lisabilyeu/ TIME STAMPS: 00:00: It has nothing to do with luck 00:30: Introduction to Tom and Lisa Bilyeu 02:57: How Lisa and Marina met 04:34: The story behind Lisa's book 08:35: The origin story of Tom and Lisa becomes successful 11:20: - Doing things for the greater good 15:02: Deciding who you want to be 18:16: The importance of asking the right questions 21:43: When someone says no, you choose to either not act or propel yourself forward. 25:20: Risk of taking on outside capital 29:08: Risk factors in a business 35:31: You have to know what your metric is. 37:47: The need for compassion and leadership 40:36: How much we can be influenced by the media 44:40: Freedom of speech and consequences 47:41: The duality between male and female and how it perpetuates corruption 52:59: The two-party system in the United States 56:05: The Rise of Mao: The Unknown Story 1:04:41: The three qualities of successful people 1:08:18: Can you really learn new things as you get older? 1:15:32: The Physics of Progress Philosophy 1:25:20: What allows people to make different choices and decisions? 1:29:04: How to overcome your emotions 1:32:26: The only belief that matters 1:38:23: Defining Moments in Lisa’s Life 1:43:14: The importance of being ourselves 1:47:38: How Tom and Lisa decided not to have kids 1:50:52: Waking up every day and lea