On this episode, Jake and Gino interview Alex and Leila Hormozi. Alex and Leila, both are first generation Iranian-American entrepreneurs, investors, and philanthropists.  In 2013, Alex started his first brick and mortar business. Within three years, he successfully scaled his business to six locations. He is known for his expertise in customer acquisition and monetization. In 2015, Leila moved to Orange County, California to start a career in fitness. Within a year of moving, she was the top selling personal trainer within the region, and kept that status for the remainder of her tenure. Within a year, she met Alex, and accompanied him on his 4th turnaround, and each turnaround thereafter. From there on, the two were inseparable.  Key Insights: 00:00 Introduction 02:08 Working with your spouse 09:00 Winning/losing in fix and flip business 16:40 Defining moments and principles 20:26 Enhancing offer 27:05 How money is denomination of time? 32:23 Tips to scale-up 40:32 It takes time to build a brand 44:12 Recommended books 47:15 Wrap-up To know more about the couple’s initiatives, visit https://www.acquisition.com/  About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company that controls over 225,000,000 in assets under management. They have created the Jake & Gino community to teach others their three-step framework: Buy Right, Finance Right and Manage Right®, and to become multifamily entrepreneurs. In real estate, your network is your net worth, attend our Live Events and network with the fellow investors and professionals: https://jakeandgino.com/live-events/