Knowledge bomb: Forest bathing. What are the evidenced based benefits of immersion in nature?

Special guest segment: Jessica Assaf, founder of Prima, tells us about her story as a teenage non toxic cosmetics advocate. She explains where her passion for education, informed consent and empowerment came from. As the Co-Founder of the top CBD/ functional botanical company she has created a platform to teach us what transparent and high quality organizations should strive for.

Guest bio: Jessica Assaf is the Co-Founder and Chief Education Officer of Prima, a Santa Monica-based B Corp making best-in-class skincare, therapeutic body care and supplements with CBD and functionally innovative botanical ingredients. A graduate of Harvard Business School, award-winning entrepreneur and activist on a mission to use business to improve health, Jessica has been a leading advocate for safe products, corporate accountability, consumer wellness and female empowerment since the age of 15. With a portfolio of nationally recognized work in the beauty and cannabis industries, she is uniquely positioned to provide the CBD industry with the strong feminine leadership it so deserves. In addition to being the co-founder of Prima, Jessica is also the creator of Cannabis Feminist, a female-powered cannabis community, and a Forbes 30 Under 30 recipient.

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