Ralph Lauren's CEO Can Teach Us About Leadership In Retail During COVID-19 | Retail Today with Bob Phibbs, The Retail Doctor

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Ralph Lauren's CEO Can Teach Us About Leadership In Retail During COVID-19 | Retail Today with Bob Phibbs, The Retail Doctor

FromRetail Today with Bob Phibbs, The Retail Doctor

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9 minutes

Released:

Oct 8, 2020

Format:

Podcast episode

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If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

Released:

Oct 8, 2020

Format:

Podcast episode

Titles in the series (100)

Retail Today with Bob Phibbs is a daily digest guiding brick-and-mortar retailers to gain better traction, generate more revenue, and stay strong in their market.

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How to Use Your Customer List as a Retailer | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Do you have a loyalty program or an app or something like that? I hope so because people who have joined your list voluntarily, whether they're a customer or someone's that familiar with you, is the cheapest way and cheapest group to whom you can adv... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
Making the Most of the Coronavirus Crisis as a Retailer | Retail Today With Bob Phibbs, The Retail Doctor - Flash Briefing: If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening! by Retail Today with Bob Phibbs, The Retail Doctor
2 min listen
Virtual Training | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Do you hate training employees? I know most people do. They feel like it's a time suck, or I have to say the same thing over and over again. Or worse, they have somebody trained who really didn't like retail or sales training and then they have someb... by Retail Today with Bob Phibbs, The Retail Doctor
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Sales Employees Need Reviews | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Can you imagine if you were in school and you turned in a big term paper and you got it back with no grade or comments? How would you feel? Kind of deflated, right? Well, that's what happens with an awful lot of employees. They never hear that they d... by Retail Today with Bob Phibbs, The Retail Doctor
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How Do I Reward Hours to Good Employees as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing by Retail Today with Bob Phibbs, The Retail Doctor
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The $1T Bailout, Bridge Loans, and Temporarily Closing Down as a Retailer Because of the Coronavirus | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Well, the good news is they’re considering a one-trillion-dollar ($1T) bailout for small businesses. How fast that will be doled out and how that will be implemented is still days and probably weeks away, but the good news is people are looking at ho... by Retail Today with Bob Phibbs, The Retail Doctor
4 min listen
How Do I Sell Expensive Merchandise as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Are you a salesperson in a retail store? Well, today I'm talking about how do you feel about selling your more expensive merchandise. A lot of times that when I'm doing sales consulting, or I'm doing a training with a group of stores, I find that the... by Retail Today with Bob Phibbs, The Retail Doctor
2 min listen
How to Close the Sale in Retail by Reframing the Product | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: You know, people often hire me as a sales coach to train their crews or to train their brand boutiques. And people often say, "How do I close the deal? How do I get that customer to buy it now and hand over the money?" Well, it's really simple. You h... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
Adjusting Your Time for a Busy Store | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: I love a busy store, don't you? Time just goes by. Everything works well. But one of the challenges we have is some of our employees don't know how to make it faster or shorter depending on the number of people. And what I'm talking about today is th... by Retail Today with Bob Phibbs, The Retail Doctor
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Compare and Contrast for Better Results as a Retailer | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: I talk a lot about retail sales training and one of the things I find that really impacts is getting the right people into your store to begin with. A lot of us ask very nebulous questions, “What are your goals in five years?” All of that is in the f... by Retail Today with Bob Phibbs, The Retail Doctor
2 min listen
Answering Customers After A Pause: So many retailers are understaffed that you may feel you have to just "get through" dealing with customers. That's going to cost you big - especially the more expensive the items you sell. Use this retail sales training tip to boost sales and trust. by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
How Do I Use Email to Stay Connected With My Customers as a Retailer During the Covid-19 Crisis? | Retail Today With Bob Phibbs, The Retail Doctor - Flash Briefing: A lot of your customers are sitting in front of their computers a lot more these days so a great way to reach them is to email. If you don't have a regular monthly newsletter or you haven't communicated, now is a perfect time to start. If you have a ... by Retail Today with Bob Phibbs, The Retail Doctor
2 min listen
How Do I Have a Better Return Policy as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: You know, returns are at an all-time high in online and it doesn't look like they're going away. In fact, online shoppers, I think, can return up to 30, 40, even 50% depending on your category. But what about in your own stores? What's your return po... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
How Do I Give Employee Feedback as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: We've talked a lot this month about retail sales training and holding employees accountable. One of the biggest skills that I think people miss is “How do I give feedback?” Because ultimately you would need to be able to give feedback that's both goo... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
Help Flatten the Curve and Stop the Spread of Coronavirus as a Retailer | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Today is Tuesday March 17. St. Patrick’s day. We learned yesterday that new guidelines advise no gatherings of 10 or more people, the fed has slashed interest rates to 0, and Wall Street had another horrible day. While interest is coalescing around h... by Retail Today with Bob Phibbs, The Retail Doctor
4 min listen
Which Buying Option Should You Present First as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: You know, if you're trying to close a sale, one of the hardest things is just presenting too many options. You know it yourself, if you get overwhelmed, suddenly work is what shopping feels like and you shut down. You're like, oh, I've seen too much.... by Retail Today with Bob Phibbs, The Retail Doctor
2 min listen
How Do I Manage Different Personality Styles as a Retail Sales Leader? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Have you ever met somebody that you just can't get along with, whether they're interviewing for a job or a shopper or even a colleague? We all have, and there's other people that really do well with you and really like them. We've all had that as wel... by Retail Today with Bob Phibbs, The Retail Doctor
2 min listen
What's the Best Way to Greet Shoppers as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: You know, over on my blog, retaildoc.com/blog, I probably have a thousand articles, and a lot of times they're in response to people asking me, "How do I greet a customer?" and "What's the best way to approach a customer?" And I'm always surprised by... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
What Does Your Product Do For Your Retail Customer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Yesterday I was talking about employees and associates who just want to vomit useless fact after useless fact on people. They're typically kind of, an engineer or an analytical background and they think that the facts are what is going to make the sa... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
How Do I Get Shoppers to Give Me a Review? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Do you ever go to a movie without looking at a review? I don't. I always want to know that and shoppers are no different now. They're looking at all kinds of reviews whether it's product reviews, brand reviews or even in your individual store. Whethe... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
What’s Your Conversion Rate as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: As the Retail Doctor, people often ask me, "How can I get more people into my store? How do I attract more shoppers?" And while it's good to attract shoppers, you better know your conversion rate, because just getting more people in the door isn't th... by Retail Today with Bob Phibbs, The Retail Doctor
2 min listen
Do Your People Look Engaged? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Do you know what good customer service looks like? You know, a lot of times when I walk around in various retail stores, I see managers who are managing tasks, but I don't think they really understand what great customer service looks like. And it's ... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
Reaching Out to Your Retail Customers Through Social Media | Retail Today With Bob Phibbs, The Retail Doctor - Flash Briefing: Now that you have more time than you might have liked, take the time to research your top 10 or 20 customers on their LinkedIn or Facebook profiles and see what charities they support, or in their social posts, and then send a note or a video thank y... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
How Do I Sell More Units Per Sale as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Do you ever wonder how valuable your employees are to you? A lot of people do. They don't really know exactly what the metrics are, and I always say, "Look at the units per sales." That's the #1 way I look at it. That's the tip I'm talking about toda... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
Neiman Marcus Is Closing Their Hudson Yard Store -- I Doubt It's Because of the Pandemic | Retail Today with Bob Phibbs, The Retail Doctor: --- If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening! by Retail Today with Bob Phibbs, The Retail Doctor
22 min listen
How Do I Use Social Media Well as a Retailer During This Coronavirus Crisis? | Retail Today With Bob Phibbs, The Retail Doctor by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
Don‘t Get Stuck In Supply Chain News: A lot of press is focused on supply chain issues. They exist but consumers don't care about that. Here's what is more important than complaining about shortages. by Retail Today with Bob Phibbs, The Retail Doctor
3 min listen
Do Thank-You Notes Still Work for Retailers? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Have you ever been thanked by a vendor or by a store that you did business with? It's pretty powerful. I have a pond that I had cleaned out a while ago and they sent me a handwritten thank you and told me how great the pond was and made one more sugg... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
Nostalgia Marketing and Connecting During Coronavirus Quarantine | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Today is Wednesday, March 18th, and today I want you to be thinking about nostalgia marketing. You know, during this time of crisis, it’s easy for us to feel bad about the future. One thing that I think can help your customers feel normal with their ... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
Help Flatten the Curve and Stop the Spread of Coronavirus as a Retailer | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Today is Tuesday March 17. St. Patrick’s day. We learned yesterday that new guidelines advise no gatherings of 10 or more people, the fed has slashed interest rates to 0, and Wall Street had another horrible day. While interest is coalescing around h... by Retail Today with Bob Phibbs, The Retail Doctor
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Refusing to Sell: Why Your Employees Are Letting You Down: Today's story revolves around an employee who didn't want to sell. Could that be the case in your store? Register for the webinar here https://zoom.us/.../1516818218889/WN_uRDJS9mcSKC9Gi-Tc8AuCQ by Retail Today with Bob Phibbs, The Retail Doctor
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Customer Service Horror Story Leads To Sleepless Nights: In this story learn why when I went to buy a bed it became a nightmare and what you can do to keep a customer from saying, "Your customer service sucks." Register for the webinar here https://zoom.us/.../1516818218889/WN_uRDJS9mcSKC9... by Retail Today with Bob Phibbs, The Retail Doctor
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Ralph Lauren's CEO Can Teach Us About Leadership In Retail During COVID-19 | Retail Today with Bob Phibbs, The Retail Doctor

Ralph Lauren's CEO Can Teach Us About Leadership In Retail During COVID-19 | Retail Today with Bob Phibbs, The Retail Doctor

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Titles in the series (100)

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