Matt and Grant LaFontaine talk about Whatnot's incredible success and the decisions and strategies used to get there. Grant touches on Growth Marketing, Niche Marketing and blending the two together using an engineer oriented team.If you like conversations like this, we have an excellent team of coaches working with dozens of world-class tech companies.  They will be able to help you implement the Mochary Method customized for your company. If you are interested to find out more about our coaching, please visit coach.mocharymethod.com.Make sure to hit the like button, subscribe, and ring the bell for future content.  ?FULL VIDEO ?https://youtu.be/5bvqeySvBPACHAPTERS ?00:00 Intro01:55 Growth Marketing at Whatnot10:24 Directing your Engineers in Growth Marketing13:44 Whatnot's Marketing Approach19:53 Handling Niche Marketing28:36 Product & Marketing Are One of the Same34:03 Closing ThoughtsSOCIAL ?- Follow Grant on Twitter: https://twitter.com/grantlafontaine- About Grant: https://www.linkedin.com/in/grantlafontaine/- Check out Whatnot: www.whatnot.com/careers- Follow Matt on Twitter: https://twitter.com/mattmochary- About Matt: https://en.wikipedia.org/wiki/Matthew_Mochary- Learn More About the Method: https://www.mocharymethod.com- Video produced by: https://www.twitter.com/_rpgbx- Video edited by: https://twitter.com/MedleysMindWant to join the Mochary Method software team? ?- Apply at https://mocharymethod.com/careers