22 min listen
122. The creatives behind McDonald's 'Raise your arches' | IWD | Latest ads reviewed
FromCampaign podcast
122. The creatives behind McDonald's 'Raise your arches' | IWD | Latest ads reviewed
FromCampaign podcast
ratings:
Length:
44 minutes
Released:
Mar 9, 2023
Format:
Podcast episode
Description
Leo Burnett's global and UK chief creative officer Chaka Sobhani and creative director Gareth Butters join Campaign's creativity and culture editor Gurjit Degun to talk about how they came up with the McDonald's "Raise your arches" ad.Lynsey Atkin, executive creative director at 4Creative, joins Sobhani and Butters to review some of the latest work:Paddy Power "Cheltenham 2023" by Bartle Bogle Hegarty LondonAsda "Romaine calm" by Havas LondonNando's "This must be the place" by New Commercial ArtsHSBC "F word" by Wunderman Thompson Hosted on Acast. See acast.com/privacy for more information.
Released:
Mar 9, 2023
Format:
Podcast episode
Titles in the series (100)
1: Campaign Newscast: magazine sector in buoyant mood at the PPA Festival: The Campaign newscast goes to the PPA Festival where Magnetic's Sue Todd and Enders Analysis' Douglas McCabe joined global editor-in-chief Claire Beale and head of media Gideon Spanier. The mood was buoyant at the annual festival of magazine media in ... by Campaign podcast