To be self-employed, we need to be visionaries.  Our ideas guide us and lead us to do big things. It’s also important to ground the visions in evidence-based action steps.  Today we’re talking about the science side of business – an evidence-based approach to achieving exceptional outcomes. Today I speak to Christina Curtis about her new book, Choosing Greatness. She explains that our brains keep us on autopilot because they are designed to conserve energy. High-achieving people can choose whether or not to follow those patterns, and Christina gives us strategies to lean into the strengths of our patterns and interrupt them when they don’t serve us. As Christina says, the more self-aware we are about the brain activities that are behind the scenes, the more we can choose how we want to engage with our habits instead of letting them run the show. Christina Curtis is the Founder of Curtis Leadership Consulting based in Denver, Colorado. A thought leader on motivation and goal attainment, she regularly contributes to the Harvard Business Review, Forbes, and Psychology Today. As an accredited Master Coach with International Coaching Federation—a designation held by only 1 percent of business coaches worldwide—Christina’s clients include Fortune 500 executives and leaders. In her new book CHOOSING GREATNESS: DEFINING YOUR FUTURE SUCCESS ONE CHOICE AT A TIME, Christina shares the science behind the choices we make that lead to greatness and success. Christina has a master’s in organizational psychology from the University of London and a bachelor’s degree from Queens University.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.   Christina Curtis, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – CurtisLeadership.com Choosing Greatness by Christina Curtis Christina Curtis on LinkedIn (in/christina-curtis-2204b64/) Christina Curtis on Instagram (@christinacurtisofficial) Christina Curtis on Twitter (@curtis_coaching) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you –   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Co