Have you ever thought of submerging yourself below zero degree celsius? Brrr... I know it's more terrifying than they are satisfying.   It may sound like a form of torture... but don't you know that the cold plunge is nothing new and this is existing over 5,000 years ago in ancient medicine and athletes are using cold therapy to alleviate sore muscles and inflammation after exercise? You heard it right!   Laura Fullerton quit her position in the advertising industry to pursue her passion for fitness and nutrition, and she is now working to make the world a better place. Founder of the Monk, a revolution in cold water therapy. She's on the quest for optimal mental, physical, and emotional health.   Laura Fullerton is here to bring you the cold facts about cold water therapy, her journey to finding it, the common misconceptions, how it helps you cope with stress, and the importance of networking in starting a business.   Find out more about Laura Fullerton via LinkedIn, Instagram, & Website.   Today's episode is sponsored by BetterHelp. As a BetterHelp affiliate, we may receive compensation from BetterHelp if you purchase products. Find more information here: https://betterhelp.com/justdoit