52 min listen
#140: Maurizio Leo – the sourdough bread blogger who became an overnight success
FromCreator Science
ratings:
Length:
54 minutes
Released:
Mar 7, 2023
Format:
Podcast episode
Description
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years.
Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home.
Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!
In this episode, you’ll learn:
How to be patient with what you’re creating
Why Maurizio responds to every email he receives
How he makes money from a baking blog
And what he’d do differently to better prepare for his website’s sudden traffic
Full transcript and show notes
Follow Maurizio on Instagram / Youtube / Pinterest
The Perfect Loaf Website / Newsletter / Book
TIMESTAMPS
00:00 - Overnight Success Doesn’t Happen Overnight
01:56 - Maurizio’s Slow Beginnings
06:14 - Posting to Nobody for 5 Years
12:11 - Branching Out Into Instagram and YouTube
15:12 - People Start Paying Attention to Maurizio
17:37 - How Maurizio Thinks About SEO
18:46 - Going ALL IN on Content
20:29 - Blowing Up During the Pandemic
24:16 - How to Prepare for Growth
27:39 - Maurizio’s Business Model
31:17 - Chat Vs Forum Based Community Tools
34:24 - The Insane Process of Publishing a Book
40:52 - Preparing for a Book Release
43:50 - Does Email or Instagram Sell Better?
45:09 - What’s Next for Maurizio?
***
CONNECT
? Subscribe to the newsletter
? Connect on Twitter
? Connect on Instagram
? Connect on TikTok
? Make a guest or mailbag request
? Check out our curated Playlists
***
SPONSORS
? View all sponsors and offers
***
SAY THANKS
? Leave me a voicemail
? Leave a review on Apple Podcasts
? Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years.
Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home.
Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!
In this episode, you’ll learn:
How to be patient with what you’re creating
Why Maurizio responds to every email he receives
How he makes money from a baking blog
And what he’d do differently to better prepare for his website’s sudden traffic
Full transcript and show notes
Follow Maurizio on Instagram / Youtube / Pinterest
The Perfect Loaf Website / Newsletter / Book
TIMESTAMPS
00:00 - Overnight Success Doesn’t Happen Overnight
01:56 - Maurizio’s Slow Beginnings
06:14 - Posting to Nobody for 5 Years
12:11 - Branching Out Into Instagram and YouTube
15:12 - People Start Paying Attention to Maurizio
17:37 - How Maurizio Thinks About SEO
18:46 - Going ALL IN on Content
20:29 - Blowing Up During the Pandemic
24:16 - How to Prepare for Growth
27:39 - Maurizio’s Business Model
31:17 - Chat Vs Forum Based Community Tools
34:24 - The Insane Process of Publishing a Book
40:52 - Preparing for a Book Release
43:50 - Does Email or Instagram Sell Better?
45:09 - What’s Next for Maurizio?
***
CONNECT
? Subscribe to the newsletter
? Connect on Twitter
? Connect on Instagram
? Connect on TikTok
? Make a guest or mailbag request
? Check out our curated Playlists
***
SPONSORS
? View all sponsors and offers
***
SAY THANKS
? Leave me a voicemail
? Leave a review on Apple Podcasts
? Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Mar 7, 2023
Format:
Podcast episode
Titles in the series (100)
#4: Ash Ambirge [Enthusiasm]: Humble beginnings, the Middle Finger moment, setbacks, and the unexpected impact Rihanna had on her life by Creator Science