58 min listen
Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)
Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)
ratings:
Length:
36 minutes
Released:
May 6, 2021
Format:
Podcast episode
Description
Today I talked to Jon Levy about his new book You’re Invited: The Art and Science of Cultivating Influence (Harper Business, 2021).
Jon Levy is a behavioral scientist who over a decade ago founded The Influencer Dinner, a secret dining experience for industry leaders. He’s the author of The 2 AM Principle: Discover the Science of Adventure and has also served as a consultant on influence, connectivity and decision making for companies looking to transform how they do business.
This episode starts with discussing Jon’s idea of launching dinners where famous people would come together to cook a meal, talk, and clean up afterwards. It grew from there to covering why connectivity is so important, and what can make an event compelling: generosity, novelty, (good) curation, and the ability to create a sense of awe. Without pushing oneself, in other words, the event can’t by definition be remarkable. Another insight is what Jon calls the IKEA Effect; just as putting your own furniture together makes you commit more to it, so likewise does an event benefit by having people come together in an activity or activities where they feel engaged and hence have a greater sense of belonging.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jon Levy is a behavioral scientist who over a decade ago founded The Influencer Dinner, a secret dining experience for industry leaders. He’s the author of The 2 AM Principle: Discover the Science of Adventure and has also served as a consultant on influence, connectivity and decision making for companies looking to transform how they do business.
This episode starts with discussing Jon’s idea of launching dinners where famous people would come together to cook a meal, talk, and clean up afterwards. It grew from there to covering why connectivity is so important, and what can make an event compelling: generosity, novelty, (good) curation, and the ability to create a sense of awe. Without pushing oneself, in other words, the event can’t by definition be remarkable. Another insight is what Jon calls the IKEA Effect; just as putting your own furniture together makes you commit more to it, so likewise does an event benefit by having people come together in an activity or activities where they feel engaged and hence have a greater sense of belonging.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
May 6, 2021
Format:
Podcast episode
Titles in the series (100)
Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013): “Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, by New Books in Business, Management, and Marketing