In this episode, we talk to high-end spirits consumers about how high-end spirits have become more attainable in today's world. In the past, people might have imagined that access to luxury spirits was unavailable to general consumption and reserved only for those with large amounts of expendable income. However, like changes in the luxury fashion industry that we explored in season one, the barrier to entry has become much lower, partly due to changes in the culture and the rise of social media.