Episode #5: Meet Plant-Based Milk Consumers

Inside the Mind Season 1 Trailer: Have you ever wondered just what exactly is going on in your customers’ minds? Well, it’s time to stop wondering! Tune in this season for interviews with real shoppers in a variety of retail and consumer sectors, all mixed with analysis and... by Inside the Mind

1 min listen

Episode #2: Meet Women Influencers: The concept of an influencer, or someone with social influence who can guide consumer behavior and lifestyle decisions, has been around since long before this word existed. What's changed in recent years is that, with the continuing rise of social... by Inside the Mind

28 min listen

Meet High-End Spirits Consumers: In this episode, we talk to high-end spirits consumers about how high-end spirits have become more attainable in today's world. In the past, people might have imagined that access to luxury spirits was unavailable to general consumption and reserved... by Inside the Mind

28 min listen

Episode #5: Meet Plant-Based Milk Consumers: According to The Good Food Institute, plant-based milk now accounts for 15% of all retail milk sales. Our third Kearney Earth Day Spotlight Survey showed that because of the COVID-19 pandemic, 40% of respondents are now more concerned about... by Inside the Mind

28 min listen

Episode #7: Meet Consumer Communities: Season 1 Recap: We look back at some of the major themes shared across the consumer groups that we talked to in Season 1. There are shared values that consumer groups hold at their core, even if they are ultimately expressed in different ways. Listen to this... by Inside the Mind

33 min listen

Episode #3: Meet CBD Consumers: Hemp-derived CBD contains less than 0.3% of THC, the active ingredient in marijuana, and doesn't make users feel the trademark euphoria of a marijuana high. While many consumers rave about the many positive impacts that CBD has had on their lives,... by Inside the Mind

26 min listen

Episode #1: Meet Gen Z: Generation Z — defined as people born between 1996 and 2010 — is the first digitally native generation in America. They’re generally considered pragmatic and committed to self-improvement. However, they’re also the most diverse generation,... by Inside the Mind

26 min listen

Episode #6: Meet Fashionistas: A fashionista is someone with a strong personal style who keeps an eye out for the latest trends in clothing and accessories, particularly in designer and luxury fashion. With the rise of social media, who can participate in this traditionally elite... by Inside the Mind

30 min listen

Episode #4: Meet Home Cooks: Home cooks have a wide variety of resources available to them today, from specialty retail outlets to internet-based meal kit services. It’s important for brands to understand the current needs of the home cook. In this episode, we talk to three... by Inside the Mind

28 min listen

Inside the Mind Season 2 Trailer: Inside the Mind is back for season 2 in January! Join Greg Portell and Katie Thomas to hear about what drives and inspires even more fascinating consumer groups. You’ll hear directly from cosplayers, sneakerheads, dog lovers and more to find out... by Inside the Mind

1 min listen

Meet Dog Lovers: What it means to own a pet has drastically changed. Pet care has modernized, and there has been a significant cultural shift from being a dog owner to more like a dog parent. In this episode, we are talking directly to those dog lovers. We are looking... by Inside the Mind

35 min listen

Meet Cosplayers: Cosplaying is the act of people dressing in elaborate costumes based on characters from comic books, movies, video games, and anime. From its humble beginnings in the 1930s to a growing culture and community, it is set to continue its growth in the... by Inside the Mind

36 min listen

Meet Men's Skincare Users: The narrative surrounding men's skincare has significantly changed as more men have begun to embrace skincare routines as a form of self-care. In today's episode, we'll go inside the mind of three men's skincare users. We discuss their shopping habits... by Inside the Mind

34 min listen

Meet Reusable Menstrual Product Users: The use of reusable menstrual products such as menstrual cups and underwear has surged recently and has a real opportunity to disrupt the more traditional menstrual product space — more than many brands realize. In this episode, we’ll talk to... by Inside the Mind

34 min listen

Meet Sneakerheads: In this episode, we examine a consumer group that we've really been looking forward to discussing on the show: sneakerheads. Sneakerheads are a passionate and loyal group of consumers who go above and beyond the casual shoe consumer. We take a close... by Inside the Mind

35 min listen

Season 2 Recap: In this special episode, we are looking back at various consumer groups and major themes present in Season 2 of Inside the Mind. From conversations with high-end spirits and dog lovers to cosplayers, we talk about the major driving forces that bring... by Inside the Mind

33 min listen

Meet Coffee Lovers: In this episode of Inside the Mind, we talk to four coffee lovers from the U.S. and England about how coffee has become a significant part of their daily routine. We discover how they base their lives around the ritual of coffee and the methods they... by Inside the Mind

40 min listen

Meet Thrifters: In this episode of Inside the Mind, we talk to four thrifting enthusiasts to find out what makes this kind of shopping so exciting for them. We’ll explore how thrifting has changed because of social media and influencer content. We’ll also hear... by Inside the Mind

38 min listen

Meet VR Users and Gamers: In this episode of Inside the Mind, we talk to three VR enthusiasts in the gaming, fitness, and education spaces. We’ll learn how they feel about VR and their healthy skepticism on VR’s scalability. We’ll also discuss how we can continue to make... by Inside the Mind

30 min listen

Meet Sports Bettors: In this episode of Inside the Mind, we talk to three sports betting enthusiasts to learn about their experiences with betting and how the industry has evolved. We also discuss how sports betting apps bring in new users, how bettors in certain states... by Inside the Mind

35 min listen

Inside the Mind Season 3 Trailer: Inside the Mind is back for season 3! Join Kearney’s Greg Portell and Katie Thomas as they explore what drives and inspires extraordinary and unique consumer groups. Tune in to hear from cannabis enthusiasts, thrifters, sports gamblers, and more.... by Inside the Mind

1 min listen

Meet Cannabis Enthusiasts: In this episode of Inside the Mind, we talk to four cannabis enthusiasts in the U.S. about how cannabis factors into their daily wellness plans, how they're consuming cannabis today, and how innovation has changed the space. We'll also examine how... by Inside the Mind

41 min listen

Inside the Mind: Season 4 Trailer: Inside the Mind is back for season 4! Join Kearney’s Greg Portell and Katie Thomas as they discover the driving forces behind captivating consumer groups, unravel their identities, and gain valuable insights that'll shape the future of consumer... by Inside the Mind

3 min listen

Meet Fast Fashion Consumers: In this episode of Inside the Mind, we talk to three fast fashion consumers in the U.S. and China about what fast fashion means to them and how it informs their fashion decisions. We also examine their views on making fast fashion more sustainable,... by Inside the Mind

32 min listen

Meet Superfans: In this episode of Inside the Mind, we talk to four superfans who are devoted followers of their favorite sports teams and musical artists. We'll see just how these superfans became such loyal enthusiasts and how this dedication affects their... by Inside the Mind

47 min listen

Season 3 Recap: In this special episode, we’re looking back at the themes and consumer groups we explored in Season 3. From conversations with sports bettors and VR users to thrifters and fast fashion consumers, we’re talking about the forces that bring these... by Inside the Mind

30 min listen

Meet Small-Town Consumers: In this episode of Inside the Mind, we talk to three small-town consumers about what makes small-town shopping so different, the challenge of balancing convenience and loyalty, and how online shopping is making a transformative impact on these... by Inside the Mind

35 min listen

Meet Outdoor Adventurers: In this episode of Inside the Mind, we talk to three outdoor adventurers about their connection with nature, how they choose adventuring gear, and why they keep pushing their personal limits and those of their equipment. by Inside the Mind

36 min listen

Meet Dupe Seekers: In this episode of Inside the Mind, we explore the world of beauty dupes and the savvy consumers who swear by them. Meet three individuals who challenge the traditional notions of luxury by embracing high-quality, budget-friendly alternatives to... by Inside the Mind

35 min listen

Meet Parent Influencers: In this episode of Inside the Mind, we explore how parents find time for self-care; find the perfect products for children; and find support from their peers, family members and others. We'll learn about the obstacles they encounter and the innovative... by Inside the Mind

41 min listen

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Episode #5: Meet Plant-Based Milk Consumers

Episode #5: Meet Plant-Based Milk Consumers

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