Alice Dyson is the COO of One Media IP a business listed on the London Stock Exchange operating within the music industry. Alice also sits on the Board of BPI, responsible for amongst other things, The Brits.  On a personal note, Alice has had two near death experiences and in her spare time plays hockey for Great Britain. Alice explains she is from a family of musicians. Her father a classical composer and her mother a music teacher and so her career has an element of inevitability in her exploration of the business of music. There are few senior female leaders within the music industry and Alice understands the lessons from her childhood have stood her in good stead for her professional journey.Alice has always recognised when she is surrounded by talented people from whom she can learn and role model. Her focus and resilience have always been critical foundations for her success, and her personal resilience has been tested more than most. Alice was diagnosed with rheumatoid arthritis that almost crippled her initially. Her medical treatment plan meant that her immune system has been compromised in fighting infection. She caught sepsis (blood poisoning) on one occasion and more recently and perhaps inevitably caught Covid having isolated for over a year. Both experiences could have proved fatal. One of Alice’s most personal lessons was that you always need people to be able to advocate for you and speak for you when you can’t, in her case because she was too ill. However, you must also be able to advocate for yourself, especially when young and passionate in crafting a creating a future. We are all leaders, even as children and we must always be able to attribute skills and capabilities to yourself when appropriate and recognise how we can develop and be brave enough to tell people when you good at something. To that end, Alice is passionate about more woman finding their voice within the profession and as a leader she is always looking for people with the best skills and capabilities to do the work she can’t. Alice talks about having a 360 view and acute listening systems all the time to sense make with laser focus on the music consumer in order to keep learning and adapt to market shifts using the team with the right skills and complementary capabilities. Alice is an inspirational leader who will continue to learn in all that she does.