My guest on this episode is Tony Cappaert. Tony started his career at Microsoft before co-founding a CRM software business for real estate agents called Contactually. The company was acquired by Compass in 2019 where Tony serves as Head of Lead Generation. As you’ll see though, Tony is a busy man. He also founded a cabin rental and management company called Blue Maple and is raising a fund to invest in self-funded searchers.   Tony and I talk in-depth about niching down Contactually to target real estate brokers, his thoughts on pricing including why every company underprices, why they sold the company to Compass, and his view on the search fund world including what he looks for in prospective searchers as a former operator. If you ever want to reach out to Tony to talk software, property management, or search funds, don’t hesitate to send him an email at tony@bluemaple.co.   For the full episode transcript and more, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.