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285 |  Live from NY Now & Shoppe Object

285 | Live from NY Now & Shoppe Object

FromProof to Product


285 | Live from NY Now & Shoppe Object

FromProof to Product

ratings:
Length:
32 minutes
Released:
Feb 21, 2023
Format:
Podcast episode

Description

I’m back from a whirlwind trip to New York where over 50 of our Paper Camp alumni were exhibiting at NY Now and Shoppe Object - two wholesale trade shows. It was such a treat to visit with everyone and to see their new products on display. Both shows were buzzing with buyers, press and brands looking to collaborate. The energy was high and orders were being written. You know… at Paper Camp we like to talk about how selling wholesale is a marathon, not a sprint.  And, exhibiting at wholesale trade shows is just one way to get your products in front of your buyers. Exhibiting at a trade show is no small feat though. There are endless decisions, logistics and shows are a big investment of time, energy and money. When done well, the payoff of exhibiting comes not only through sales at the shows, but also new contacts we meet, conversations we have and face time with our buyers, which is where the long term benefits come into play.  Those face to face connections with current and prospective accounts are priceless. Today’s episode is a compilation of short interviews I conducted on the show floors in New York. At NY Now I talked with Ashley Sutton of Hustle & Hope who shared how in within one year of selling wholesale her products are carried in Home Goods & TJ Max, Divya of Mellowworks who launched her Home Decor line at the show, and Desiree of Paper Anchor who moved from the Emerging artist kiosk to her own booth this year. At Shoppe Object I interviewed Jana of The Completist who traveled from the UK to showcase her new collection of desktop and paper goods and Katie of The Good Twin who shared what it was like moving from NY Now to Shoppe Object. All of today’s guests are alumni of our Paper Camp program.  Our Paper Camp program is the longest-running, most trusted, results-driven wholesale training program.  We combine expert coaching, comprehensive content and a rich community to guide & support you in building a profitable, sustainable wholesale brand.  LEARN MORE   You can view full show notes and more at prooftoproduct.com/285   Connect with our guests:   Ashley Sutton - Hustle & Hope https://hustleandhopecards.com/ https://www.instagram.com/hustleandhope/   Divya Guruju - Melloworks https://www.shopmellowworks.com/ https://www.instagram.com/mellowworksart/   Desiree Perez - Paper Anchor https://paper-anchor.com/ https://www.instagram.com/paperanchor.co/   Jana Starcevic - The Completist https://www.the-completist.com/ https://www.instagram.com/the.completist/   Katie Wilson - The Good Twin https://www.thegoodtwin.co/ https://www.instagram.com/thegoodtwinco/
Released:
Feb 21, 2023
Format:
Podcast episode

Titles in the series (100)

Proof to Product takes you behind the scenes of growing a product-based business. Join us each week as our alumni, speakers and friends share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing. You’ll gather inspiration, learn about new resources, and hear new ways of scaling your creative business. Proof to Product is hosted by founder, Katie Hunt. Since 2011, Proof to Product has helped thousands of product based business owners get their products on the shelves of retail shops big and small. Find show notes and additional resources at prooftoproduct.com.