In this episode with Brett Ottolenghi, we discuss: How Brett got into the business of food importing. Having something to fall back on if your entrepreneurial venture doesn't work. Advice on how to bring a food product to market. Certain logistics that you can get caught up on when bringing a product to market. How doing one thing really well can take you far. Taking whats good and making it better Why Brett founded the Vegas Food Expo (VFX) What to expect at the Vegas Food Expo Trends in the restaurant industry. Why following trends is not always a good idea. Leveraging trends to create new products. Brett Ottolenghi began in the food industry in 1998 importing truffles from Europe and selling directly to home gourmets via trufflemarket.com. In 2003, Trufflemarket.com evolved involved into artisanal foods. Ottolenghi is also the founder of the Vegas Food Expo (VFX)-an American food trade show designed for small and innovative companies that might not have the budget to present at larger food shows and connects them with retailers, chefs, restaurant owners and potential investors.   In this episode with Brett Ottolenghi, we discuss: How Brett got into the business of food importing. Having something to fall back on if your entrepreneurial venture doesn't work. Advice on how to bring a food product to market. Certain logistics that you can get caught up on when bringing a product to market. How doing one thing really well can take you far. Taking whats good and making it better Why Brett founded the Vegas Food Expo (VFX) What to expect at the Vegas Food Expo Trends in the restaurant industry. Why following trends is not always a good idea. Leveraging trends to create new products. Brett Ottolenghi began in the food industry in 1998 importing truffles from Europe and selling directly to home gourmets via trufflemarket.com. In 2003, Trufflemarket.com evolved involved into artisanal foods. Ottolenghi is also the founder of the Vegas Food Expo (VFX)-an American food trade show designed for small and innovative companies that might not have the budget to present at larger food shows and connects them with retailers, chefs, restaurant owners and potential investors. Show notes… Favorite Success Quote or Mantra. "If you really look closely real over night success took a long time." Today's Sponsor   Gusto-  "The best payroll, benefits, and HR for the small business owner." It is time to let Gusto do the heavy lifting. Sign up today, and once you run your first payroll you'll get 3 months FREE on Gusto. Click Here to get started   bentobox- Bring your restaurant’s hospitality online with BentoBox. Get in touch to learn more and save up to $1500 on initial setup when you mention Restaurant Unstoppable. Click Here to get started   Contact Info VegasFoodExpo.com www.artisanalfoods.com Thanks for Listening! Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. Huge thanks to Brett Ottolenghi for joining me for another awesome episode. Until next time!   Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!