The Pareto principle, more commonly known as the 80/20 rule, states that 80% of our outcomes result from only 20% of our efforts. With this in mind, it’s vitally important for entrepreneurs to know what to amplify in their business and what to ruthlessly eliminate. Business growth strategist Frenchie Ferenczi conducted an experiment in pursuit of this truth, implementing a decision filter she dubbed “staying close to the money” to measure everything she spent time on in relation to how likely it was to produce a sale. Doing this helped Frenchie 4X her revenue in one year, and her case study today reveals the five key decisions she made to stay close to the money that revved up her revenue. Keep listening to discover how you can borrow Frenchie’s approach to stay close to the money in your own business. View the transcript for this episode at: https://otter.ai/u/zFkKI0h4m0q2R7NrxQyvO-JX5d4?utm_source=copy_urlThank you to our sponsors:Watch The Road to RISE Documentary by Comcast RISE: https://bit.ly/RISEQ123_CBC_PodcastManage all your social media accounts + access in-depth social analytics you can’t find anywhere else with Metricool! Sign up for your forever FREE account and try premium features free for 30 days when you visit metricool.com & use code ‘CEO’Whenever you think of gifting, think Ama & Akua! Get 10% off your first order of these beautifully curated gift boxes featuring products from BIPOC and LGBTQ+ creators when you use code 'CEO' at amaandakua.comConnect with Frenchie:Check out Frenchie's guide for Staying Close To The Money: https://stayclosetothemoney.com/https://www.frenchieferenczi.comInstagram: @frenchie.ferencziListen to Strategy Snacks! https://frenchieferenczi.com/strategy-snacksIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Subscribe for new episodes every Monday + Wednesday.Whenever you think of gifting, think Ama & Akua! Get 10% off your first order of these beautifully curated gift boxes featuring products from BIPOC and LGBTQ+ creators when you use code 'CEO' at amaandakua.com