8 min listen
219: A Detailed Content Purchasing Strategy (clip from The Will to Die)
219: A Detailed Content Purchasing Strategy (clip from The Will to Die)
ratings:
Length:
10 minutes
Released:
Jun 10, 2020
Format:
Podcast episode
Description
An eight-minute clip from the novel, The Will to Die, on how one company could build a media and content purchasing strategy as a long-term marketing approach. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Released:
Jun 10, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 6: Two Storytelling Lessons From My Grandfather: Joe Pulizzi Shares Lessons Learned From His Grandfather That Still Apply Today by Content Inc with Joe Pulizzi