Joe decides to bring back the Content Inc. podcast...on a strange date (March 12) in a strange way...after just taking a jog. This episode is all about why we need to diversify our revenue streams...and to at least think about it as everyone is in panic mode. How do we get there? By building a truly loyal audience and delivering value OUTSIDE the products and services we sell. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week enewsletter. Third, buy his new marketing thriller, The Will to Die.