12 min listen
Ep. 364 | Building a Global Content Machine
Ep. 364 | Building a Global Content Machine
ratings:
Length:
17 minutes
Released:
Jan 4, 2023
Format:
Podcast episode
Description
In this episode of Sunny Side Up our guest is Megan Morreale. Megan discusses how contextual targeting capabilities have helped her work with clients in different regions and languages, and how trial error was necessary to perfect the localization process and how she learned about taking into account how global differences necessitate a different timeline for campaigns, as well as localization of content to make it culturally relevant.
Connect with Megan Morreale | Follow us on LinkedIn
Connect with Megan Morreale | Follow us on LinkedIn
Released:
Jan 4, 2023
Format:
Podcast episode
Titles in the series (100)
Episode 9 | Content marketing strategy of Big Panda with Joe Schwartz by OnBase: Smashing Sales and Marketing Misalignments