11 min listen
Ep. 332 | Scaling an ABM Strategy
Ep. 332 | Scaling an ABM Strategy
ratings:
Length:
22 minutes
Released:
Sep 12, 2022
Format:
Podcast episode
Description
The scientific method helps in solving various problems and for Brooke Melia, it meant merging her data-centered left brain with her creative-obsessed right brain, which allows her to think through customer interactions holistically. In this conversation, Brooke shares Matterport’s approach to ABM campaigns, which focuses on driving results through a combination of using various channels and personalization. She also mentions that having a scientific background helped her identify problems and hypotheses, conduct research, and execute targeted campaigns. She adds that it is important to keep testing campaigns constantly to ensure success. Listen in!
Connect with Brooke Melia | Follow us on LinkedIn
Connect with Brooke Melia | Follow us on LinkedIn
Released:
Sep 12, 2022
Format:
Podcast episode
Titles in the series (100)
Ep 63 | B2B Marketing Tips with Sam Melnick, VP Market Insights & Growth at Allocadia by OnBase: Smashing Sales and Marketing Misalignments