12 min listen
Ep. 178 | Designing Marketing Orgs for the Buyer Driven World. Ft. Scott Vaughan, Integrate
Ep. 178 | Designing Marketing Orgs for the Buyer Driven World. Ft. Scott Vaughan, Integrate
ratings:
Length:
37 minutes
Released:
May 5, 2021
Format:
Podcast episode
Description
In this episode, Scott Vaughan talks about designing marketing organizations for the Buyer-Driven world. He shares his insights into the past, present, and future of MarTech, what businesses need to do in order to be more buyer-driven, and why company culture is an essential part of MarTech. He also details how companies can structure their teams to align with changing buyer behaviors.
Contact Scott Vaughan | Follow us on LinkedIn.
Contact Scott Vaughan | Follow us on LinkedIn.
Released:
May 5, 2021
Format:
Podcast episode
Titles in the series (100)
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