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    Ep. 132 | Demystifying Intent. Ft. Erik Matlick, Bombora

    Ep. 132 | Demystifying Intent. Ft. Erik Matlick, Bombora

    FromOnBase: Smashing Sales and Marketing Misalignments

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    Ep. 132 | Demystifying Intent. Ft. Erik Matlick, Bombora

    FromOnBase: Smashing Sales and Marketing Misalignments

    ratings:
    Length:
    24 minutes
    Released:
    Dec 16, 2020
    Format:
    Podcast episode

    Description

    In this episode, we demystify intent data with Erik Matlick. Erik defines 'Ideal Customer Persona' and why building an ICP still remains a big challenge. He talks about why intent is essential for building an ICP. He also shares the different flavors of intent and how best to activate the data.
    Contact Erik Matlick | Follow us on LinkedIn.
    Released:
    Dec 16, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.