18 min listen
Ep. 210 | Intent Data and ABM. Ft. Eric MacColl
Ep. 210 | Intent Data and ABM. Ft. Eric MacColl
ratings:
Length:
36 minutes
Released:
Jul 14, 2021
Format:
Podcast episode
Description
In this episode, Eric MacColl talks about intent-based customer journeys and how you can use them to effectively market and advertise to customers in your target market. Eric talks about why you should use intent-based customer journeys, the mechanics and pitfalls of intent data, as well as where to start when first using intent data.
Contact Eric MacColl | Follow us on LinkedIn
Contact Eric MacColl | Follow us on LinkedIn
Released:
Jul 14, 2021
Format:
Podcast episode
Titles in the series (100)
Episode 3 | Dealing with Bureaucrats by Sunny Side Up Podcast