16 min listen
Ep. 75 | How brands can build a data relationship with customers? Ft. Gerry Murray
Ep. 75 | How brands can build a data relationship with customers? Ft. Gerry Murray
ratings:
Length:
30 minutes
Released:
Jul 17, 2020
Format:
Podcast episode
Description
In this episode Gerry Murray makes us re-think customer data and highlights the responsibility of marketers as a steward of data and how brands can build better data relationships with customers by focusing on the input side of the data and being honest and open about the use of customer data. Gerry shares his framework for brands to get consent and gain the customer's trust in them when it comes to data.
Contact Gerry Murray on LinkedIn | Follow us on LinkedIn,
Contact Gerry Murray on LinkedIn | Follow us on LinkedIn,
Released:
Jul 17, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 1 | Fire your relatives by OnBase: Smashing Sales and Marketing Misalignments