When there's less disposable income, in a down economy, people invest fewer dollars and their decision-making process changes. That is why in 2023, having brand power is more important than ever; consumers spend and invest in brands they like, know, trust and to which they feel connected. In today's episode, I will share tips and strategies for how to best build your trusted brand power in 2023. Also in this episode: The three "R's": retention, renewals, and referrals When you build a strong brand, you have a reputation that precedes you How to increase your visibility on other people's platforms People make buying decisions based on the level of trust that they associate with a brand Stay Connected With Kelly:  Follow Kelly on Instagram | LinkedIn | Facebook | Website  Grab one of Kelly's bestselling books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method