I get this question a lot from farmers... "What should I focus on first in my marketing strategy?" After 15 years of running a farm business (and learning this stuff the hard way), I feel like I can offer a pretty solid "list" of the marketing "assets" that pack the biggest punch.  In this episode, I share what they are. It's not a short list. The goal of this episode is not to intimidate you or overwhelm you. (I didn't make all these in one year either!) But having the checklist will give you clarity and direction! You'll know what things to start working on.  Remember: Slow and steady wins the race. Build these a few at a time, and one day you'll wake up and notice that your sales system is humming like a well-oiled machine.  I share a LOT of links to past episodes in this podcast too, so you can follow up on the marketing asset of your choice and go dive in deep.  Get your checklist and marching order in this episode! Ready?... Let's go!