On this episode of The Speed of Culture, host Matt Britton is joined by Samsung Electronics CMO Michelle Crossan-Matos. Together, they discuss Samsung's consumer marketing transformation, which focuses on Gen Z, innovation, sustainability, the metaverse, Web3, and AI. Michelle shares the importance of building sustainable, personalized, and connected products for people to express their personal needs and desires. Hosted on Acast. See acast.com/privacy for more information.