In today's episode of The Speed of Culture, Matt Britton sits down with Noha Abdalla, CMO of Choice Hotels. They discuss how Choice Hotels uses customer insights to expand its portfolio, the increasing importance of strong relationships in modern marketing, and how they have categorized current consumer trends in the hospitality industry.Follow Suzy on Twitter: @AskSuzyBizFollow Noha Abdalla on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.