In this episode of The Speed of Culture, Matt Britton sits down with Kory Marchisotto, CMO, e.l.f. Beauty & President, Keys Soulcare. Kory discusses the strategic decision-making behind e.l.f. Beauty’s Super Bowl ads, emphasizing the importance of timing and cultural relevance. She also shares her views on brand values, consumer engagement, and the innovative approach e.l.f. Beauty takes towards marketing and product development.Follow Suzy on Twitter: @AskSuzyBizFollow Kory Marchisotto on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.