When Olivia Landau started her educational diamond blog in 2016, she had no idea it would transform into the multimillion-dollar brand it is today. The Clear Cut brand, in its current state, officially launched in 2018 and specializes in creating custom rings for clients. 
"It was through working with [my co-founder and husband Kyle Simon's] friends when creating their custom rings that I realized most people don't know the first thing about buying a diamond," Landau said on the latest episode of The Glossy Podcast. "[Kyle and I] quickly realized there must be a whitespace in the market, if strangers [in the market for a ring] were trusting me with their life savings. ... That's when we decided to commit full time to making this happen."
Though Landua, a fourth-generation jeweler, initially did not anticipate working in the industry, her vast knowledge of diamonds and gemstones has fueled her company's growth. According to Landua, since The Clear Cut's launch, it's doubled its revenue every year. Building off that momentum, the company built a cutting-edge proprietary software system in 2020, allowing it to elevate the customer experience by matching clients with gemologists, while simultaneously scaling backend manufacturing and distribution. 
As The Clear Cut continues to capitalize on the wedding boom, Landau and her team are focused on simplifying and further customizing the diamond shopping experience, while continuing to educate customers.