In this episode of Art of Online Business, I’m sharing an interview that I did on Neill Williams’s podcast. She’s been on my podcast several times, and in this one, I interviewed her about one of her sales funnels for her business. She created a brand new program in the summer of 2022, and in the first 93 days of launching it, she generated over $100,000. This was a brand new offer with a brand new audience. She didn’t market to her existing audience at all. She started entirely from scratch. In this interview, she shares why she decided to do that. We also break down the entire funnel.For the first half, she used an Evergreen funnel with no webinar or video series. Her new audience went from Facebook ad to the lead magnet, to the email follow-up, and then to purchasing her $2000 program. This is not an easy thing to do, not a lot of people can make it happen. In this episode, Neill breaks down exactly how she did it. She utilized the power of testing and had an enormous amount of success, and quickly. In this episode, you’ll learn:The importance of showing what is and isn’t workingWhy Neill decided to start from scratch with this offerHow she structured her funnelWhy templates sell so wellWhat is working well with Facebook adsHow Neill thinks about launchingWhat the two phases of investment areHow much she spent on ads during this launchWhy you should be thinking about the long-term sustainability in your businessThe importance of testing everything in your funnelLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Neill Williams Links: Listen to the Unbusy Your Life podcastCheck out Neill’s websiteFollow Neill on InstagramConnect with Neill on Facebook  Full show notes available at www.rickmulready.com/668