On today’s recap episode Rory and AJ get together to discuss Rory’s conversation with Tom Rath, bestselling author of books like StrengthFinders 2.0 and It’s Not About You. Rory and AJ each share their top three takeaways from the interview and what they learned about creating a work of nonfiction that will sell and have an impact. Tuning in you’ll hear about the importance of giving your readers something to do and why it’s important to give advice that is backed up by data and research, not just opinions. We delve into what makes an idea more shareable and why you should always consider how to incorporate human connectivity into your topic for maximum impact. For all this and more, join us today as we revisit our conversation with Tom Rath!