In today’s episode, we revisit our conversation with Chester Elton, a best-selling author, and co-founder of FindMojo, a global assessment company. Tuning in you’ll hear Rory and AJ discuss their top three takeaways from Rory’s interview with Chester and how they’ve seen those lessons reflected in their own lives and careers. The power of proprietary data is indisputable, especially as a means to gain dominance in your field. AJ discusses why accurately interpreting your data is an essential skill and how to share it with your audience in a way that is relevant to them. Rory delves into Chester’s lessons on creating an audience for your book and why it is ultimately up to the author to market and sell their publication. We had a great time catching up with Chester and hearing his many tips and insights. For all our highlights from the interview and more, tune in today!