29 min listen
How to Find a Unified, Single Source of Truth for your Marketing Team with Yevgeny Peres, EVP of Product Strategy @ Appsflyer
How to Find a Unified, Single Source of Truth for your Marketing Team with Yevgeny Peres, EVP of Product Strategy @ Appsflyer
ratings:
Length:
57 minutes
Released:
Jan 9, 2023
Format:
Podcast episode
Description
In a recent episode, Yevgeny Peres, the EVP of Product Strategy at Appsflyer, returned to the podcast to reveal and cure Ethan of his ignorance of many critical parts of the user acquisition side of game development. One of the big takeaways from this interview was the importance of a measurement framework that provides a unified, single source of truth for your marketing team.
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Send in a voice message: https://anchor.fm/deconstructoroffun/message
Support this podcast: https://anchor.fm/deconstructoroffun/support
Released:
Jan 9, 2023
Format:
Podcast episode
Titles in the series (100)
This Week in Games #1 by Deconstructor of Fun