44 min listen
How to Navigate Through a Soft Launch with a Mid-Core Game in 2021
How to Navigate Through a Soft Launch with a Mid-Core Game in 2021
ratings:
Length:
96 minutes
Released:
Jul 12, 2021
Format:
Podcast episode
Description
Launching a mid-core game with high production values, competitive gameplay and strong multiplayer core requires a long and thorough soft launch.
I'm joined by Volkan Ediz, Chief Revenue Officer at Super Evil Megacorp, as we discuss how they've approached soft launch for their latest title Catalyst Black. What countries and platforms they chose, what has been their marketing budget, how do they improve marketability, what metrics they are looking at and how have the privacy changes affected the soft launch.
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Send in a voice message: https://anchor.fm/deconstructoroffun/message
Support this podcast: https://anchor.fm/deconstructoroffun/support
I'm joined by Volkan Ediz, Chief Revenue Officer at Super Evil Megacorp, as we discuss how they've approached soft launch for their latest title Catalyst Black. What countries and platforms they chose, what has been their marketing budget, how do they improve marketability, what metrics they are looking at and how have the privacy changes affected the soft launch.
---
Send in a voice message: https://anchor.fm/deconstructoroffun/message
Support this podcast: https://anchor.fm/deconstructoroffun/support
Released:
Jul 12, 2021
Format:
Podcast episode
Titles in the series (100)
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