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Ad Creatives Framework: Optimization Deep Dive (Matej Lancaric)

Ad Creatives Framework: Optimization Deep Dive (Matej Lancaric)

FromDeconstructor of Fun


Ad Creatives Framework: Optimization Deep Dive (Matej Lancaric)

FromDeconstructor of Fun

ratings:
Length:
73 minutes
Released:
Jun 6, 2020
Format:
Podcast episode

Description

Join us for potentially the MOST IN DEPTH AND TACTICAL discussion on optimizing ad creatives for mobile marketing published ever in the world! 
Joining us for that discussion is the former Head of UA for Superscale: Matej Lancaric.  Matej was with Superscale at the time of the recording, but now independent. 
Matej talks to us today discussing how to develop a framework for managing Ad Creatives. 
Creatives have now become the #1 lever to drive profitable ad spend.  
MATEJ CONTACT: https://lancaric.me/ 
Superscale has helped many games studios profitably spend millions of dollars in user acquisition. Clients include Electronic Arts, FingerSoft (Hill Race Climbing), Supercell's Frogmind, and many others.
Speakers:

Joe Kim: @jokim1, Twitter/Insta
Matej Lancaric: @matejlancaric, Twitter



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Released:
Jun 6, 2020
Format:
Podcast episode

Titles in the series (100)

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining. Hosts: Michail Katkoff @m_katkoff Eric Seufert @eric_seufert Eric Kress @ekress Adam Telfer @adamwtelfer Ethan Levy @FamousAspect Support this podcast: https://anchor.fm/deconstructoroffun/support