What a year 2022 was. Let’s recap it together, shall we? Phillip and Brian look back on the most popular episodes, articles, and happenings at Future Commerce and tease a lot about what is coming in 2023 and why they are excited about what’s ahead. Listen now!“You Had Me at Beowulf”The most listened-to-episode of 2022 was Episode 240 featuring Magdalena Kala, in which she dropped lots of great insights that became even more profound as the year unfoldedAs technology like blockchain and other protocols advance, we have to stop using industry lingo because people don’t buy protocols, they buy productsIt’s the creative jobs that AI is coming after, not the lower-end jobs that we all thought would be in danger, but the world always finds a way to succeed in middle-management right?Unfortunately, ChatGPT wouldn’t do what Phillip asked when he asked for a bullet-point version of Beowulf in Gen Z slang“It used to be if you understood Booleans, you could be good at Google. If you understand gaslighting, you can be great at GPT.” - PhillipLike Kris Gösser says, “The shipping experience is half the shopping experience.”Guests like Miki Agrawal, Neil Shakar, and Seyi Taylor provided interesting perspectives that we couldn’t have done without in 2022You have to build something worth protecting before you build the moat to protect itWe believe commerce is personal, and that makes it very important to all of us, so we continue to embrace the stories of people and brands, and sharing these will be an emphasis in 2023Thank you to all of you for joining us throughout 2022 and coming with us into 2023! Associated Links:Have you checked out our YouTube channel yet?RSVP to our Archetypes Pop Up X Industry West here!Get ready for Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world! Listen to our other episodes of Future Commerce