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    Corey Williams: Go-To-Market Transformation And The 6-Figure PowerPoint

    Corey Williams: Go-To-Market Transformation And The 6-Figure PowerPoint

    FromWater We Talking About?

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    Corey Williams: Go-To-Market Transformation And The 6-Figure PowerPoint

    FromWater We Talking About?

    ratings:
    Length:
    26 minutes
    Released:
    Apr 1, 2021
    Format:
    Podcast episode

    Description

    Corey Williams, CEO of SmartCover, reflects on his past experience leading Optimatics through a go-to-market transformation. Corey explains how to think differently about learning the why in why your company is in business and the importance of understanding your why before connecting with utilities.
    Released:
    Apr 1, 2021
    Format:
    Podcast episode

    Titles in the series (55)

    Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.