From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Matteo Franceschetti has always been obsessed with performance. Athletic performance, business performance, and now sleep performance. An athlete from a young age—he was a competitive ski racer in his native Italy and played tennis and raced cars on the European stage. Not surprisingly, sleepless nights were a way of life. It was his quest for more restorative sleep, in fact, that led him to quit his previous life and launch EightSleep, a New York-based company dedicated to fueling human potential through optimal sleep, and to turning the bed into a seamless health platform for improved health, performance, and longevity. Top 3 Value Bombs: 1. Lack of sleep can affect your longevity and health. 2. When looking for funding, the key is having traction; it will make the process a lot easier. 3. The future of the sleep industry is that you will be able to sleep for 6 hours yet get more rest with the help of technology. Get $150 off your purchase of the Pod by Eight Sleep with promo code FIRE! - EightSleep Sponsors: Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now! HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.