Bravado are Universal Music Group’s merchandise and brand management company, and have joint curated RS No. 9 Carnaby with The Rolling Stones which recently opened in London. Bravado lives at the crossroads of music and fashion. They understand the power of smart merchandising, and they know how to create products that spark organic, emotional connections between fans and artists. Their world class capabilities have made them the leading provider of consumer, lifestyle and brand management services around the world. With teams in 40 countries, they create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music. In this episode of the MenswearStyle Podcast we interview Bravado Managing Director David Boyne about his 25 year experience working within the fashion industry. His recent big project was with The Rolling Stones for the new RS No. 9 Carnaby store located on London's historic Carnaby Street. Our host Peter Brooker and David also chat about how Covid-19 affected the store launch, the huge press coverage received, how the 'tongue logo' became so iconic, and the inspiration behind the store displays, art, music and experiences. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!