The ETF industry is dominated by the big players. They control most of the assets and they have some clear advantages over the smaller companies within the industry in terms of their ability to launch and grow products. We know this first hand since we launched our own value ETF in 2014 (not exactly the best timing for a value strategy by the way) and it eventually didn’t work out.   
But just because big firms control most of the assets doesn’t mean they offer the most innovative products. Some of the most interesting products we have seen have come from smaller shops who are not afraid to challenge the big players. We have been fortunate to interview many of them in the three years since we launched our podcast and so we thought it would be interesting to put them together into a compilation of smaller firms that are helping to launch new products that give all of us a more robust series of choices within the ETF space.   
Here are some of the more interesting ETF companies we have featured on Excess Returns.
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