From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. At 29, Brian Smith decided that a life in Public Accounting was not for him! He quit his job and went to California to look for a new business idea and to surf. He soon noticed that there were no sheepskin boots in California, so he and a friend brought six pairs from Australia to test and so, “UGG” was born. Top 3 Value Bombs: 1. You have to have a certain amount of ignorance to be a good entrepreneur because if you knew all the obstacles ahead of you, you would never start. 2. You have to capture the image of what you want your target market to feel; the more you put emotions to your visuals, the more successful you can be. 3. The most disappointing disappointments will become your greatest blessings. Check out Brian’s book on Amazon! - The Birth of a Brand Sponsors: Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now! HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.