Pressure from consumers will likely be the key driver pushing climate tech towards the mainstream over the coming years, said James Vincent, co-founder of brand advisory and investment firm FNDR.“We’re a few years off from that because we haven’t done the homework yet. We haven’t shock-absorbed the need for culture to absorb the new metrics of what’s important in the world,” Vincent said.James Vincent worked as a brand agency executive with Steve Jobs for 11 years through the launches of iPod, iTunes, iPhone and iPad, before launching FNDR in 2017.Learn more about:Essentials of starting your brand developmentWhy do electric airplanes need fuel engines?Why a typical AirBNB review is so positiveWhy the iPhone is called iPhoneAt Slush 2022, FNDR launched its first investment fund, but Vincent stressed the company was not a VC firm.“We take founders through our processes to pull the genius out of the founder. So we think the founders often almost always have the genius somewhere, they’re just not quite saying it right, or they’re not segmenting it or sequencing it correctly,” Vincent said.In the NatureBacked podcast of Single.Earth, we talk with our guests about their vision of the new green economy.Advertisers in this episode:Follow NatureBacked across platforms:Apple Podcasts | Spotify | Google PodcastsTwitter | Instagram