Oslo-headquartered Norselab looks for startups transforming resource-intensive industries like food, transport, and construction, said Maria de Perlinghi, a partner at the Norwegian impact investment firm.“We believe that the next frontier or the code that we have to crack now is in the major global industries, where we know that there are huge challenges,” she said. “We’re not at all shy of going into those industries and supporting companies that contribute to transforming those industries.” Learn more about:Doing good: with the product or corporate functions?Robots collecting seashellsThe future role of ESGChallenges of launching a high-yield impact fund“The first principle that we always look for is what we call product-driven impact. So we will not focus so much on how a company is run or the operations of a company, which would be more typical for the ESG approach - we will really look at the core products of the company, the way the company makes money, and whether that can contribute to one of the Sustainable Development Goals," de Perlinghi said.In the NatureBacked podcast of Single.Earth, we talk with investors and entrepreneurs about their vision of the new green world.Follow NatureBacked across platforms:Apple Podcasts | Spotify | Google PodcastsTwitter | InstagramAdvertisers:Branding Love Letters PodcastLove letters to brands, exploring the emotions they evoke and the journeys they take us onListen on: Apple Podcasts   Spotify