Our guest today is Adam Cohen-Aslatei, founder and CEO of dating app S'More, the dating app that is built for relationships. Adam has had an extensive career working in the online dating industry and the advertising world. He walks us through why S'More is different, how he thinks about bringing inclusivity to online dating and how he successfully fundraised.You can check out S'more here and follow them on Instagram here.A few books that inspired Adam personally are Freakonomics by Steven Levitt, Getting To Yes by Roger Fisher and Difficult Conversations by Douglas Stone.You can also follow your host, Mike, on Twitter @mikegelb. You can also follow for episode announcements @consumervc.Some of the questions I ask Adam -Tell me about your initial interest in the online dating space.You’ve worked for many of the major dating apps, what was the insight that you saw that led you to founding S’More?What was your approach when founding the company? Did you have a technology background? How did you decide to make the jump?How did you think about the competitive landscape within dating apps?How did you approach fundraising? Did you know VCs or have a venture network?What were other features that make S’More more inclusive?We talked before about “Love is Blind”, have you seen that as an influence in how folks are approaching S’More?What’s one piece of advice that you have for founders?