In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified. Here are a few things I talk about in this episode to get you started:    #1. How to create a gap between campaigns.  There are times when we need to turn down both the velocity (the speed at which new content comes out) and the volume (how much content you’re putting out) of our personal brands. You are allowed to have some experimental time, and you may even see your income increase when you do.  #2. The difference between ripples and waves  Pebbles are the little things we do every day, while big rocks create waves. Our marketing strategies can’t be based on the hope that something will go viral, so we must throw those big rocks into the pond.  #3. Past annual marketing campaigns  I also give some examples from my own experiences, both of starting off in the personal branding world, and including my marketing strategy for last year.    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com