25 min listen
BYP 146 - [Positioning] How to Position Yourself to Reach Any Marketing You Want
BYP 146 - [Positioning] How to Position Yourself to Reach Any Marketing You Want
ratings:
Length:
27 minutes
Released:
Feb 26, 2018
Format:
Podcast episode
Description
Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person. But that's exactly what a personal brand is: a brand built around you. In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market. We often start with these 3 questions: What pisses you off? What breaks your heart? What is the big problem you're trying to solve? The answers to these questions provide the basis on which you will build your positioning. • Join Marketing Mastery Insider: mikekim.com/insider • Info on Marketing Mastery Workshop: mikekim.com/workshop
Released:
Feb 26, 2018
Format:
Podcast episode
Titles in the series (100)
BYP 5 – How To Position Yourself Against The Competition: Today we talk about how to position yourself against the competition … and use the difference to your advantage. One of the best ways to do this is to use a simple positioning graph to place your competitors relative to where you stand. A Quick... by You Are The Brand